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August 14, 2006; Cello Technologies and Radio Holland USA Inc. have entered
into a joint marketing agreement focused on the design, sales and installation of communication,
navigation, automation, entertainment, lighting control and other related systems for the Megayacht
and Superyacht market in the United States. By working together, Radio Holland USA and Cello Technologies
can provide the Client with one team, managed by one 'point' person, instead of multiple vendors.
This will significantly simplify communications about these critical systems and make the whole process
more efficient, while still providing the benefit of expertise in their respective fields that these two
companies provide.
Radio Holland USA and Cello Technologies will be able to offer a Megayacht/Superyacht manufacturer
or Owner a complete package which will leverage the strengths of both companies and provide worldwide support.
Cello Technologies and Radio Holland USA are number one in providing their clients with innovative
and integrated solutions. This means that engineering, design, installation and service will be professional
and reliable, with a truly global service network in 21 different countries, with 50 service depots. Clients
also benefit from an engineered seamless system interface between the ships critical systems, communications
and entertainment systems provided by the joint venture.
Radio Holland USA Inc. is a member in the International Radio Holland Group, the leading commercial
marine Sales and Service organization offering customized and turnkey solutions in the field of Satellite and
Radio Communications, Automation, and Navigation Systems with the mission of providing innovative, efficient,
and functional solutions. Radio Holland USA also provides Consulting, Engineering, Installation Services, Shore
Based Maintenance, Commercial Airtime and Training.
February 10, 2006; Cello Technologies has been chosen as a partner to supply the
audio/visual and control systems for Ocean
Alexander yachts ranging from 58 to over 100 feet. Cello has designed specific systems for each
yacht size based on a standard infrastructure 'backbone' and rack mounted
component sets that 'plug in' to the yacht.
The first completed project was Ocean Alexander’s new 98’,
which was unveiled at the Miami Boat Show this month. This system included voice and data
communications systems, as well as a menu driven audio/video server in each
room, one touch control of lighting and audio/video in the main areas, and
high definition satellite. The systems
were built, tested and programmed at Cello’s facilities in Seattle, then shipped to Ocean Alexander’s
facilities in Kaohsiung, Taiwan for installation.
Ocean Alexander has consistently upgraded
its products to provide customers with good value while matching as closely
as possible the offerings of custom builders.
The 98’ project was used as a ‘proof of concept’
showing that Cello's 'modular' design (which it uses for condominiums and large
and/or remote home installations) would be an efficient method for Ocean
Alexander to bring custom yacht quality to the semi-production yacht
buyer. Tom
Hall, President of Cello, sees this approach as a great way
for both parties to efficiently deliver state of the art entertainment and
communications systems. According to
Hall, “Cello has always been a ‘custom’ company, and though
we have used a modular approach in many of our residential projects, previous
yacht projects had all been built in place and were really
‘one-off’ systems.”
He continued, “this experience [with Ocean Alexander] will allow Cello to offer similar
systems as sub-system components on our custom yacht projects, improving
efficiency by decreasing the onboard work time."
January 19, 2006; Cello Technologies hosted its sixth annual New Year party and
celebrated with clients and business associates. This year Cello introduced the SIM2 line of
display products, showing both their 3 chip C3X projector (bright enough for
use in a non-light controlled environments) and their stunningly attractive
40” LCD. “This line fills
a niche for Cello with its strong focus on the aesthetics of the unit, as
well as the performance”, says Tom Hall,
President of Cello. Cello also used
this event to introduce some new members of the staff, including Del Gamler,
a certified marine electrician, who will help Cello to continue its growth in
the yacht market.
August 4, 2005; Cello Technologies celebrated
its fifth anniversary (under local ownership) with a party hosting local architects,
builders and clients. Cello used this opportunity to showcase some of the
latest products for home theater and home entertainment, including the D-box
(www.d-box.com) motion simulator, the Kaleidescape video (and soon to be
audio) server (www.kaleidescape.com), the Yamaha YSP-1 sound projector
(http://www.yamaha.com/yec/YSP1/) and the amazing Esoteric UX-1 DVD universal
player (http://www.teac.com/esoteric/UX-1.html). Based on the
response, Cello believes that interest is growing once again in quality of
experience and not just on the convenience of the delivery.
January 27, 2005; Cello Technologies hosted its
fifth annual New Year party. The
party was hosted at Cello's Design
Center located in
Belltown and was attended by customers, architects, builders, associates and
friends. It was an opportunity for
attendees to see what is new for Cello as well as what is new in the
integration industry. This year Cello
showcased two leading video server products from AMX and Kaleidescape as well
as new control system designs capable of simplifying all of the new
‘convergent’ technologies.
November 5, 2004; Cello
Technologies announces the addition of Dellarae Mattila to their sales
staff. “Dellarae brings to Cello
a broad range of knowledge from her 18 years in the Marine Electronics
Industry. This, in addition to her
solid reputation for customer care, will allow us to expand our services in
the custom yacht market” Says Tom Hall,
President of Cello. Dellarae will
expand the sales efforts of Cello Technologies by focusing entirely on the
mega yacht business. She has already
expanded Cello Technologies’ business by adding marine satellite
antennas and communications systems to their product offerings.
December
1, 2003; Cello
Technologies announces the launch of the Cello Performance Assurance
service for their customers. The subscription-based program provides
regularly scheduled maintenance service for the high performance audio/video
and control systems Cello designs and installs.
Says Tom Hall, President of Cello,
“Each of our systems are tailored to the needs of the individual
client, this service will be a ‘cleaning and check-up’ to keep
their specific system in top shape so that it will always perform to their
expectations”. Any specialized calibrations for audio or video will be
scheduled at the same time to minimize the intrusion on the client’s
schedule.
Cello believes that this service plan will enhance the performance and
reliability of all the systems that they provide. Cello has always included a
two year warranty on all of its installations in combination with the
equipment manufacturer’s warranties.
October 6, 2003; Cello Technologies announced
that Rich Abel has joined the firm as director of operations. In this
capacity, Abel will manage the installation, service and customer assurance
elements of Cello’s business. “Our business has grown to the
point where it’s important to add depth to the management team. Rich
brings to us a diverse and rich background in business management,
operations, marketing and technology. His impact will position Cello to
quickly move to the next level of our evolution” noted Tom Hall, Cello’s President. Abel’s
experience spans twenty years in various high-technology roles. He spent ten
years at Microsoft, in various marketing, product management and
business development roles. Abel was responsible for the marketing of Windows
3.0, the company’s most successful product at the time. Prior to
joining Cello, Abel provided small-office and home-office network design,
installation and maintenance as principle of The Abel Company, based
in Sammamish, WA. Prior to running his own company, Abel
served as Vice-President of Operations for Webforia, a Bellevue-based
Internet services firm. He also served as President and CEO of Worlds
Incorporated of San Francisco.
Abel started his career in the area of design engineering in the field of
avionics and later computer peripherals. Abel’s expertise in computer
technology and computer networking will also bolster Cello’s
capabilities in the area of installation and service of computer networks as
part of their overall solutions. “The trend toward greater levels of
interoperability and integration between high-end audio, video, telephony,
security and computers makes it essential for Cello to broaden its expertise
in networking,” noted Hall.
August 6, 2003; Cello Technologies hosts its
third annual Open House/ Anniversary party.
Three years ago Cello Technologies Seattle was purchased by Tom Hall, returning the company (formerly known as
WhiteJay International) to local ownership.
The party is hosted at Cello's Design Center
located in Belltown and is attended by customers, architects, builders,
associates and friends. It is an
opportunity for attendees to see what is new for Cello as well as what is new
in the integration industry.
July 21, 2003; Seattle
based Madison Audio announced that is ceasing operations due to unfavorable
economic conditions in the Northwest. Madison Audio is transferring all of
their client information and service records to Seattle based Cello Technologies to
ensure that their clientele will be looked after in a professional manor.
Though Cello Technologies will not be assuming any liabilities or warranty
work, they will have all the data available to effectively support previous
and current clients with any changes or upgrades. In addition, Cello will be
assuming all of Madison Audio’s pending work, and will be available on
a time and materials basis for any work that is currently in progress. To
ensure the seamless transfer and service of clients, Cello will temporarily retain key
staff from Madison Audio.
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